Date: September 1–3, 2026
Location: New York, USA
Type: Conference
Website: swampup.jfrog.com
What Is swampUP 2026?
swampUP 2026 is JFrog’s premier annual conference, designed for leaders and practitioners who are building, securing, and governing trusted software in the age of artificial intelligence. Scheduled for September 1–3, 2026, in New York City, the event brings together the DevOps, DevSecOps, and platform engineering communities to address the most pressing challenges at the intersection of software delivery and AI.
Organized by JFrog—a company known for its universal software package management and artifact repository solutions—swampUP has evolved from a focused DevOps gathering into a critical forum for professionals navigating the complexities of AI-native workflows and secure software supply chains. The 2026 edition reflects the industry’s accelerating shift toward integrating AI into every stage of the software development lifecycle, from coding and testing to deployment and governance.
What sets swampUP 2026 apart is its dual focus: it not only covers the foundational principles of secure software delivery but also dives deep into emerging topics like MCP (Model Context Protocol) governance and intelligent release governance. This makes it a must-attend event for anyone responsible for ensuring that AI-driven applications are reliable, compliant, and safe to deploy at scale.
Why It Matters for AI Professionals
As AI models become embedded in production systems, the traditional boundaries between software engineering and AI operations are blurring. swampUP 2026 directly addresses this convergence by offering sessions on how to govern AI models as part of the broader software supply chain. For AI professionals—whether they are ML engineers, AI platform architects, or MLOps leads—the conference provides practical guidance on managing model artifacts, enforcing policy compliance, and automating release decisions in AI-native environments.
Attendees will gain insights into how JFrog’s platform and ecosystem partners are tackling the unique challenges of AI governance, including version control for large language models, auditability of training data pipelines, and integration of AI components into existing CI/CD workflows. In an era where regulatory scrutiny of AI is increasing, the knowledge shared at swampUP 2026 is directly applicable to building systems that are both innovative and auditable.
What to Expect
swampUP 2026 will feature a curated program centered on several key themes:
- Secure Software Supply Chains: Best practices for dependency management, vulnerability scanning, and provenance verification in AI-heavy projects.
- AI-Native Workflows: How to design pipelines that treat AI models as first-class artifacts, with automated testing, deployment, and rollback capabilities.
- MCP Governance: Strategies for managing Model Context Protocol implementations, ensuring consistent behavior across AI agents and services.
- Intelligent Release Governance: Using policy-as-code and automated gating to control when and how AI-powered software reaches production.
- Platform Engineering for AI: Building internal developer platforms that abstract away infrastructure complexity while enforcing security and compliance guardrails.
While the full speaker lineup and session catalog are yet to be announced, swampUP 2026 typically features technical deep dives, hands-on workshops, and keynotes from JFrog leadership and industry practitioners. The event also provides ample networking opportunities with peers facing similar challenges in AI software delivery.
Who Should Attend
swampUP 2026 is targeted at professionals who are actively shaping how software is built, secured, and released in the AI era. This includes DevOps engineers, DevSecOps practitioners, platform engineering teams, software architects, and engineering leaders. AI professionals—such as ML engineers, MLOps specialists, and AI governance officers—will find the conference particularly valuable for understanding how to integrate AI models into enterprise-grade software supply chains. CTOs, VPs of Engineering, and compliance officers responsible for AI risk management will also benefit from the strategic sessions on governance and policy enforcement.
How to Register
Registration for swampUP 2026 is open via the official event website. Pricing details and early-bird options are to be announced. To secure your place and stay updated on speaker announcements and agenda releases, visit swampup.jfrog.com.
