Date: February 23–25, 2027
Location: Las Vegas, Nevada, USA
Type: In-person summit (conference)
Website: artificialintelligencesummit.com
What Is AI for Marketers Summit 2027?
The AI for Marketers Summit 2027 is a three-day event taking place February 23–25, 2027, in Las Vegas, Nevada. Organized by GSMI, the summit marks the first in-person edition of the AI for Marketers Summit after four years of virtual editions — a milestone that reflects both the maturation of AI in marketing and the appetite among practitioners for face-to-face exchange.
The program is built around real case studies delivered by senior brand-side marketers, with speakers drawn from organizations including Adobe, Amazon, Microsoft, Chewy, and Getty Images. Rather than vendor pitches or speculative futurism, the agenda centers on how these teams have actually applied AI across four core areas: AI strategy, content and creative, growth and demand generation, and AI search.
The shift from virtual to in-person matters. After four years of screen-based sessions, the 2027 edition is designed to let marketers compare notes directly — on what has worked, what has failed, and how AI workflows are being restructured inside large brands. For an industry still sorting credible practice from noise, that peer-level, brand-side perspective is the event’s central proposition.
Why It Matters for AI Professionals
Marketing has become one of the fastest-moving adoption fronts for generative AI and AI-driven analytics, but most conference content in this space still comes from tool vendors rather than the teams deploying at scale. The AI for Marketers Summit 2027 inverts that pattern by putting senior brand-side marketers on stage to walk through actual case studies. For AI professionals working alongside marketing organizations — or building tools for them — this offers a rare view of real deployment constraints, measurement approaches, and organizational friction.
The inclusion of AI search as a dedicated theme is particularly timely, as discovery behavior shifts away from traditional search engines and brands reassess how they surface in AI-generated answers. Attendees should expect practical grounding rather than product demos: what brands are doing now, what results they are seeing, and where the open questions remain.
What to Expect
The summit’s content is organized around four stated focus areas, each illustrated through brand-side case studies:
- AI strategy — how senior marketing leaders are structuring AI adoption, governance, and investment across their organizations.
- Content and creative — real applications of AI in content production and creative development, as practiced by brands such as Adobe and Getty Images.
- Growth and demand generation — how AI is being applied to pipeline, performance, and demand programs.
- AI search — how brands are responding to AI-driven search and discovery, a theme likely to draw significant attention given its impact on visibility and traffic.
Speakers confirmed from the event description include senior brand-side marketers from Adobe, Amazon, Microsoft, Chewy, and Getty Images. A detailed session schedule and full speaker roster are details to be announced; check the official website for updates.
Who Should Attend
The AI for Marketers Summit 2027 is aimed primarily at marketing practitioners and leaders — CMOs, VPs and directors of marketing, demand generation and growth leads, content and creative leads, and marketing operations professionals — who are responsible for or evaluating AI adoption inside their organizations. Given the brand-side case study format, it is best suited to those who want peer evidence rather than introductory education.
AI professionals who support marketing functions — including those working on applied AI, AI search optimization, and marketing technology — will also find the program relevant, as will agencies and consultants seeking a clear read on how enterprise brands are actually deploying AI. The in-person Las Vegas format also makes it a practical networking venue for teams planning 2027 AI initiatives.
How to Register
Registration is available through the official event website: https://artificialintelligencesummit.com/feb-2027. Pricing, group rates, and any early-bird deadlines are details to be announced — consult the official page for current registration information and the latest agenda updates ahead of the February 2027 dates.
